Working with HisGifts!

By | Community, Cross Promotion | No Comments

We recently worked with David at HisGifts to help him create a short article.  The article is a great way for him to easily inform potential clients of the innovative things he is doing in retirement.  It also allows him to share his passion and open up a conversation.


If you are interesting in learning more and seeing his article you can follow this link to find the short article David put together to explain the benefits of IUL as a tax-free retirement investment option.


Davids Article

If you have any questions about what we are doing at Labs8 or how we can help fine tune your business you can shoot us an email here.


Cross Promotions

By | Community, Cross Promotion | No Comments

Labs8 believes strongly in supporting our community.  One of the ways we do this is by using Cross Promotions.  We love the idea of supporting business owners in our community by introducing them to each other while passing along useful tools.  Labs8 believes this kind of support can build trust in your business while strengthening connections in your community which ultimately connects you with new customers.

Labs8 can help facilitate a successful Cross Promotion for your business. One of the most important ways we do this is by helping you find the right cross-promotion partner.  This partner not only needs to bring value to your customers but must share the same level of respect you have for your customers. This is crucial in protecting the trust you are building with your customer base.

The basic principle behind a Cross Promotion is simply telling your customers about a business you trust and believe may offer them value and in turn that business introduces the value you offer to their customers. This value can take on a variety of forms ranging from a  short article to an e-book or even a free consultation.  If you’re not sure what this would be for your company, Labs8 can help you with deciding on the best offer and how to effectively communicate the offer in your Cross Promotion.

Cross Promotions help your community grow by reaching new people, they also  help your business grow by finding new prospects interested in your product or services.

As labs8 continues to grow and serve our community, we are becoming more and more passionate about the value of Cross Promotions.  We would love to chat with you about investing in your community and building your business.  If you would like more information or have any questions please Contact Us.  We are excited to work with you.

Contact Labs8

Building Community

By | Community, Cross Promotion, Marketing, Uncategorized | No Comments

In the beginning
When I started my first company some years ago I was overwhelmed with who I wanted to be. It can be lonely and overwhelming. As we grew and found ourselves I looked back and found that there were two key turning points in our growth. The first was community and the second was marketing. To some this is obvious, and to others they still haven’t realized the importance.

Let’s start with community.

Building a community for your business is more than just growth, it is finding who your customer is. It is seeking what their needs are so you can be dynamic. When we seek to build community we offer more to our customer base than just our business, we offer a package, a relationship, integrity. In building your community you partner with businesses who have something to offer your current customer and potential customers.

Maybe you are in Marketing…. Your customer doesn’t only need help with marketing! Your customer also has an accountant, your customer has a tech team, your customer has a banker, your customer has a customer service team! The list goes on and on. By building a community you gain the ability to suggest a resource to your customer when the need arises. Your customer mentions they have a need for xyz and you can say OH! I have someone in my community who can help you. It is like networking on a more personal level.

Sometimes it isn’t even when a need arises, sometimes it is not just sharing information but rather proactively educating your customers about a useful tool. Maybe you have a friend in your community who has created an ebook that is universally helpful. Sharing this with your customer base gives you a chance to both support your community and enhance your customer’s experience. At the same time you are helping your friend grow, you are building integrity in your business by showing your customers that you support those around you. You are helping to build both your customer base and that of your friend.

Next comes Marketing

After I had created my community, both by sharing my product as well as supporting those whose customers aligned with mine, I focused on marketing. The two pieces fit together seamlessly in so many ways. By knowing my community and supporting those whose customers aligned with mine I was able to direct my marketing to my prospective customers. I wasn’t seeking out my customer because my community naturally nurtured growth. I could cross promote someone in my community while they promoted me. My marketing was direct to my customer, to a list of people in my ideal customer realm yet outside my customer base. In turn I grew my base and my community grew their base customer lists.

By ground floor marketing in this manner you are supporting community. It all comes back to the same point. But most importantly you are showing your customers that you have their back. You are planting a seed of knowledge and support.

There was a time, and some still go this route, when business was self fulfilling. You had your back and you did for you. But as the world changes and business evolves we see a deep desire to help those around us, to be socially conscientious. It is in supporting those around us that we create change, we build integrity, we grow!

Contact Labs8

Unit 204
733 7th Ave
Kirkland, WA

[email protected]


About Labs8

Labs8 utilizes a circular approach to Fine Tune your business. Our approach combines strategy, execution and evaluation to move your business towards its optimum level of performance.


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